Archive Cinema City 2009.

Hempmen / Zaboravi money (Forget money)

descriptions of exhibition works





Programme selection: Wealth of Nations

The film “Forget Money” is a result of my experimenting during making an Internet commercial. I realised that in fact, the whole plot concerning the Internet is mainly an already properly arranged trade. I decided to create a website which will contain excellent graphics without any text, which will offer extremely expensive commercials for gold bars, credit cards, money design, etc. but which are not for sale. Soon after, I made several films ans 3D graphics in which glossy and luxurious items were used as theme, but only to make art, without the possibility to put them on the market. At the same time, I continued publishing and selling 3D graphics which represented scenes from nature. At that moment, an entirely new perspective of art came to light, limitless possibilities in discovering a game of purchasing and selling in its extremely humorous form. I burst out laughing when I imagined a commercial for mint tea, alien hardware, superfly engine, etc.

In concrete terms, “Forget Money” is presented to the audience, and it is actually a full bitmap commercial created for the needs of the Internet and adjusted to download speed. Music is a cover version of a “Pink Floyd” song. Graphic solution shows only the author's devotion to money, since he is creating whole commercial for an non-existing bank and an non-existing credit card, but he is doing all this using charming sounds which, like a flute, enchant you and make you focus on the commercial. You will probably, as I did, wish that you had your own Macrobanc credit card, but unfortunately, that is not possible yet.

Biographies of the artists and groups:

Hempman - I was born on 23rd September 1967 in Subotica. I moved to Novi Sad and continued my universal studying and advancing. I finished Karlovacka High School and graduated from University of Law. At the moment, I am a participant in various adventures. In 1992, together with my friend, I published a filmed book of poetry called Soul Hunting Ban (Lovostaj na Duše). I participate in several interesting musical-theatrical projects (co-operation with Earth Wheel Sky band). In past ten years I have been doing audio recording and 3D computer graphics.


 

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