21/04/2009 10:57

A Conversation With Cinema City Festival Director

the interview - Milos Ignjatovic

In our conversation with Milos Ignjatovic, the director of Film and Media Festival Cinema City, cinemacity.org finds out how much effort and hard work it was needed during the creation of this cultural project, how big its success was last year, and what is expected of this festival in future as well as how big and beautiful the challenge to reinvent the magic of a cinema city is...

- It has been a little less than a year since the first Cinema City Festival. What are your impressions today in regard to it, and what is the most beautiful memory?

The sight of a crowded cinema hall was the most beautiful. Festival brought some special energy to Novi Sad, and our audience, our guests and we as the organisers enjoyed it. The concept of the festival became alive. With the programme booklet in their hands, people were rushing to see everything they wanted to see, and every evening they also had a chance to straightforwardly talk to artists from the whole world. It's important that the festival concept which we set was a success, and now with each year we need to develop it and improve it.

- Bearing in mind the situation in Novi Sad cinema wise, is the plan to bring back life to cinema city a lot more difficult compared to last year, or is it just an additional challenge?

It is definitely a challenge. but with the desire to face the problems and find a solution for the present situation. If our festival, with authorial programme, managed to attract 55,000 people in eight days, that means that love for the film and cinema undeniably exists here. Cinemas have to be adjusted to the demands of today, so with the creation of a multiplex cinema, which is popular everywhere in the world, the situation is going to change dramatically. Today cinemas are different, 3D projections have become a standard thing, whereas comfort and technical quality of projections are implied. On the other hand, festivals should present films which are not being shown in regular cinema repertoire, gather artist, develop international cultural co-operation and film industry. Festivals are cultural institutions of its kind.

- Will Cinema City 09 introduce some innovations this year and will we be delighted by seeing film premières and interesting guests?

Last year, Cinema City set high standards and those have been an inspiration to expand and enrich the festival. First of all, we will co-operate with festivals in the region. Linking with them and sharing experiences will be our chance to strengthen our position on European scene. The programme will present more than 150 films, a great number of them will have its première in Serbia. The coming of artists, directors and actors and their interaction with the audience which welcomes them warmly and with open arms, makes that magical atmosphere at the festival.

- In the end, could you tell us how much time and energy is needed to organise such a big and serious project?

It's not at all easy to organise this big festival, preparations take months and involve a great number of people. But we are a year older, we gathered enormous experience making last year's festival, so some things are much easier. We have a good team and concept, excellent audience and the chance to be on the map of film festivals of the world in the following years.