The Cinema City festival has been independently run by the Association “Cinema City” as of 2010. The organizational structure is represented by the board of directors and the council of the festival, as well as a number of associates and friends who work throughout the year on developing and organizing the festival and other projects of cultural significance.
The Cinema City festival is based on the concept of a festival city. This concept was promoted at 2007 Serbia Film Festival, which was the foundation for the Cinema City festival. Exit Association took over the organization of the festival in 2008, and introduced significant changes in the programme concept. During 2008 and 2009, Cinema City developed into an international film festival, which, through its scope, film programme and distinguished guests from around the world, represents an important cultural and film event for Serbia and the region. As of 2010, the organization of the Cinema City festival has been taken over by the “Cinema City Association”, which continued to nurture and develop the festival in terms of concept and infrastructure.
During the previous editions, the Cinema City International Film Festival was visited by more than 2,500 notable film professionals from across the globe, approx. 300,000 film aficionados who saw over 600 films. The Festival had the honour of playing host to the board of the European Film Academy, world-renowned directors, producers, screenwriters, actors, and film professionals like Guillermo Arriaga, Juliette Lewis, Béla Tarr, Šarūnas Bartas, Nick Powell, Bruno Chatelin, Laurence Herszberg, and numerous other domestic and regional film stars.
In addition to a successful organization of the Festival, the Cinema City Association actively works on realization of projects of cultural and educational significance. Some of the most recent projects are:
DANUBE FESTIVALS NETWORK (DFN) – through its contents and activities this network strives to present the cultural potential of the country, based on creative industries that are essential for the general economic situation and tourism development. The main task of the DFN project is to nurture, use and perfect the contemporary knowledge, skills and cultural goods, with the aim of strengthening the appeal of the Danube region in Serbia as a tourist destination. This mission, which is original in both concept and content, underlines the economic and cultural significance of festival events. It joined together three well-known regional and international festivals: creativity festival – Mixer, music festival – Exit and film festival – Cinema City. The value and earnestness of their mutual intent have been recognized and supported by the European Union and Austrian Development Agency (ADA) within the programme for Socio-economic Development of the Danube region in Serbia.
FRESH DANUBE FILMS – developed as a cooperation between four festivals (Crossing Europe from Linz; DORF from Vinkovci; Free Zone from Belgrade and Cinema City from Novi Sad), and supported by the European Cultural Foundation from Amsterdam. The main goal of the Fresh Danube Films project is to promote and support cultural diversity, and nurture creative synergies of film industries along the Danube river, with the intent of networking and creating a knowledge-sharing platform for young, talented filmmakers from this region.
FILM IT LOUD – this project is the cooperation between film festivals Cinema City from Serbia and DORF from Croatia. This project was supported by the IPA Cross-border Programme Croatia-Serbia funded by the EU. The aim of the project is to open new possibilities for young people from the world of film and music, connect film and music scenes of these two countries, create new co-productions, and forge productive friendships.
CINEMA CONTACT – this project is realized between the Department of Visual Culture and Literary Theory of the University of Szeged and Cinema City International Film Festival, and is supported by the IPA Cross-border Co-operation Programme between Hungary and Serbia and co-funded by the EU. The aim of the project is the promotion of cultural diversity and education through cultural exchange and understanding between the people living in the border region, primarily through film as a very popular and effective type of media.