Cinema City festival is based on the concept of a festival city. It was first promoted at Film Festival of Serbia 2007 which is its foundation. With significant changes to the programme, Exit Association took over the organisation of the festival in 2008.
During 2008 and 2009, Cinema City developed into an international film festival which represents an important cultural and film event in Serbia and in the region with its extensive film programme and distinguished guests from around the world.
As of 2010, the organization of Cinema City has been independently led by Citizens’ Association “Cinema City”. The organisation structure consists of the board of directors, council of the festival, and a number of associates and friends who work on development and organization of the festival throughout the year .