The main festival location in 2010 will be Arena Cineplex, located in the city centre.

Completely new, it is one of the best cinemas in Southeast Europe. It has 5 halls equipped with the latest technology as well as a one of a kind Dolby 3D hall in Serbia. It has more than 1000 seats and all the commodities such as a cafe, a restaurant and a press centre.

Arena Cineplex will be the central location for film premieres of the three main competitive selections of Cinema City festival. Authors and actors from domestic and foreign competitive films will be walking on the red carpet.

In 2010, the festival’s centre will be at Trg Slobode, the central square of the city. It will contain Press Centre, Cinema Café, Box Office, Cinema Market and New Media Expo.

In this way, looking up to great festivals worldwide, Cinema City will put all important events into the city centre. The festival’s centre will be the meeting place for directors, actors, artists and journalists on daily basis, for press conferences, discussions with authors, cocktail parties and social activities.

This unique concept of the festival centre will give the chance to the audience to actively participate and to keep up with the most interesting events of the festival.

The third edition of Cinema City festival which will be held from 5th to 12th June will present significant changes and innovations.

Since 2010, Cinema City is independently organised by Citizens’ Association „Cinema City”. The organising structure, as well as the team of associates and friends who work on developing and organising the festival throughout the whole year, have been presented through the management board and the council of the festival.

Cinema City festival is based on the concept of a city festival, which was promoted at Film Festival of Serbia in 2007 which was the foundation of its formation. By introducing significant programme changes, Exit Association took over the organisation of the festival in 2008. During 2008 and 2009, Cinema City has developed into the international film festival which represents a significant cultural and film event in Serbia and in the region with its extent, film programme and distinguished guest from around the world.

International Film and Media Festival Cinema City will be held from 5th to 12th June 2010 in Novi Sad. During the eight days of the festival, Novi Sad will become once more a city-festival, with rich film, music, and academic program. This third edition of Cinema City festival will be marked by novelties in its organisation as well as premieres of domestic and foreign films and eminent guests from the world of film.

The film programme of the festival will present 14 selections of domestic and foreign production, along with three competitive selections and numerous retrospectives. Over 150 films, more than a hundred premieres will be shown at 4 indoor and 3 outdoor locations. The festival will award 20 domestic, international and low-budget films.

This year, the main cinema location will be Arena Cineplex, a new multiplex with 5 halls equipped with the latest technology as well as a one of a kind Dolby 3D hall in Serbia. For the first time in the region, a drive-in cinema will be opened at Cinema City festival 2010. The Drive-in Cinema will be located at Petrovaradin Fortress, at the same place where Exit’s Main stage is situated every year in July. With attractive film programme, a unique location and capacity for more than 450 cars, the Drive-in Cinema will be presenting an exceptional innovation of the festival in 2010.