The winner of the Grand Prix of Cinema City Festival, American director Lance Hammer decided to give a half of the 15,000 dollars award to SOS Children's Village “Dr. Milorad Pavlović“ in Sremska Kamenica. “I am sure that the value and maybe the measure of art is its ability to heal spiritual wounds. And while, I hope, Ballast reaches that potential in moments, SOS Children's Village obviously performs that feat every day”, said the director in the letter where he thanked for the award.

On the 21st of June, at the closing ceremony of Cinema City, International Film and New Media Festival, four awards were given in Up to 10.000 Bucks Selection, in the following categories:

- A special Award – a plaquette was won by Illusion, directed by Burhan Kurbani

Explanation:

For a refined approach to the topic that treats helplessness of an individual in a megapolis.

Through a short conversation with Marija Jocić, the PR of the festival, we found out some of her impressions of the eight-day film fantasy which truly turned Novi Sad into a cinema and put it among the most important world film and cultural centres.

- Marija, are you satisfied with the realization of the festival? And did the eight-day Cinema City’s path through the world of film go as planned?

During eight days of the festival, Novi Sad actually became a cinema-city, and this is what tells us, the organizers, that everything went perfectly well. We didn’t have any major problems or changes during the festival.

On Saturday, the 21st of June, beginning at 20:15, at Serbian National Theatre, the official award ceremony of Cinema City, International Film and New Media Festival took place. The jury of the competition program of international and domestic long film gave awards in the following categories:

•     The award for best film – Ballast, directed by Lance Hammer won the Grand Prix of the festival
•     The Amazing Truth About Qeen Raquela directed by Olaf de Fleur Johannesson won the award for a special contribution to contemporary film expression
•     Love and Other Crimes directed by Stefan Arsenijević was acclaimed as best domestic film creation

FIRPRESCI Serbian Branch Jury consisting of Dejan Ognjanović (chairman, Popboks), Dejan Petrović (3rd program of Radio Beograd) and Slobodan Radosavljević (3rd program of Radio Beograd) unanimously brought the decision to give the award to Swedish horror-drama Låt den rätte komma in.
The award is given for the engagement in widening of genre expression and successful overcoming the distinction between genre and artistic film. Director Tomas Alfredson achieved a balance between Hollywood and European approach and gave an author and intimate film that consolidates the best from both worlds. This genre story gives subtle, carefully toned message of friendship that transcends everything else.